GigaOm has evaluated 14 suppliers, ignoring their market presence, and plotted them in its Radar diagram across a series of concentric rings, with those set closer to the center judged to be of higher overall value. The chart characterizes each vendor on two axes – balancing Maturity versus Innovation and Feature Play versus Platform Play – while providing an arrow that projects each solution’s evolution over the coming 12 to 18 months.

The report includes three groups of vendors: startups leading the pack, mature vendors with a platform approach, and other mature vendors with a feature play.